This article is a continuation of our real estate marketing series. It is a good read if you’re planning to sell home by owner.
When you work with a real estate agent, the realtor will write your property descriptions. He’ll help you with marketing. Real estate agents have years of experience selling houses, and they often do a good job with property descriptions. However, when selling a home on your own, it can be a challenge to write a killer home description that will sell your house fast in the retail market. In this article, we’ll discuss tips to help you create effective property descriptions.
Let’s start by defining the best-selling features of your home.
Imagine the first time; you walked in the house as the buyer. You must be excited because purchasing a home is a unique moment in our lives.
Sometimes, it happens that you bought a house years ago, you have had your happy moments, but at the time of sale, the house is not fulfilling your requirements. Maybe the property has become cluttered with time, or space is just not enough for you.
When writing a description, it will be helpful to recall your initial purchase. Think about the time you bought that house and think about all the reasons you felt that house was perfect for you. Now you know why people will be interested in purchasing your home.
Before you write your listing, give your home a makeover. Clean the entire area. Paint the interior. Take away personal belongings. Update your home and then start writing.
Best real estate listings start with captivating headlines. More than 90% of people search for their dream home online. That means, you have to write an eye-catching headline and you only have a few seconds to grab the attention. Many people will say, write a strong headline. Make it funny; make it enjoyable.
The question is, how?
Well, let’s begin by writing a story, and you can decide the title later.
A story is always better than a boring property description. It’s okay if you’re not a great story-teller. You can narrate your experience. For example, consider this template:
“………(me)…. & ……(my wife)……. Bought this house back in 2003. It’s a beautiful 2-bed, 2-bath house with a great looking living area. Initially, the kitchen was not big, but in 2015, my wife & I decided to change it. Now, when you visit our home, you’ll see an updated spacious kitchen with all the latest amenities.
The house has given us so many beautiful moments, our two sons were born here, and I cannot explain the time when I saw those two walking in these rooms. The area is secure and great for young families, and you get access to local shops and amenities. Furthermore, the house is in a school district, so quality education is not going to be an issue.
Our children have grown up now, and we are selling this house. It’s an awesome place, and we don’t want you to miss the opportunity, we have decided to give a 1% discount if you submit your offer by……. We’re offering a massive 3% discount if you submit your proposal by tomorrow.
Visit our home. It’s a great opportunity for any new family, and it won’t last on the market longer.
We’re waiting for you. “
That’s not the perfect story, but better than a static description. Try it!
These are the four words to avoid in a real estate listing. For instance, if you write, “motivated seller,” it somehow gives the impression that you’re desperate to sell the property and will accept a discounted price for the home.
Sometimes, a house can be vacant at the time of sale, but you don’t want to mention that in the description. That again feels like you’re in a hurry to sell the house because you have moved out and currently have to pay two mortgages or rental payments.
Freshly remodeled and repaired also are not positive words. To our subconscious, it sounds like the home was initially broken and you have fixed it. Updated & renovated are nice words, and you can use them. People loved updates and latest amenities.
You have the headline, the story, best features, and the keywords. The next thing I want to discuss is to write a complete property description. You don’t want to miss essential details about the home such as the lot size, the number of bedrooms, state of appliances, area of the house, educational opportunities in the area, and details about the neighborhood.
Readers should have a clear idea about the home’s state after reading your description.
In this article, we have discussed the thought pattern for writing a good property description. You want to view your home from a fresh perspective and write down the best points. Once done, you would have an excellent summary of your home.
As the homeowner, you’re the best person to write this listing, and your description will also match the buyer’s experience in the house.